Medical & Life Science Case Study Writer
Aah, case studies. The often under-utilised marketing tool.
My guess is, as a Life Science business, you’d have plenty of success stories to share from your products, services, or research.
Are you missing golden opportunities to showcase your work?
How Can a Case Study Help You?
Writing case studies for medical and life science industries comes with unique challenges, so you’d be forgiven for not considering them as part of your marketing plan before now.
They can also be a little more work to pull together than other types of marketing materials. So I completely understand if you find it too time-consuming to plan and properly execute a case study.
Since the power of a case study lies in showing how your product or service works in the real world, using one can gain your business lots of leverage, if done correctly.
It shows how you helped solve real-world problems, for real people.
But case studies have the added benefit that, once written, the content can be repurposed,
recycled, and reused over and over again.
Here are a few ways to consider wider distribution or repurposing:
- Use quotes from the case study across social media platforms
- Share statistics as infographics across social media platforms
- Convert to PDF for distribution as part of your sales funnel
- Upcycle to a whitepaper with more in-depth information
- Be sure to include snippets or links in newsletters and emails
- Video testimonials, captured at the time of the case study
I can help you with that. Don’t let your success stories don’t go to waste!
Why Are Case Studies So Powerful?
Commitment to anything is a decision of both the head and the heart.
Admittedly, some choices are easier than others.
At other times, people need a little more… convincing.
That’s why case studies are so powerful.
Customers want to know they can trust your business to deliver on what it says it will.
A well-written case study takes away any fear or doubt that your product or service is the right one for them. They’re looking for solutions, and a case study should provide in-depth details of how you’ve helped your customers previously.
At the very least, the case study should outline:
- The pain points which led customers to your business
- The solution your business offered the client
- How your business implemented the solution
- How the client felt when the problem was overcome
A well-crafted and relatable story will demonstrate how the customer went from being worried or frustrated to being relaxed, all thanks to you. Woven into your brand story, it makes an impression a potential new customer won’t forget.
If you’d like the opportunity to showcase your work in a case study, get in touch – I can help you.
