A picture of Shari (the author) in a lab coat. She has brown hair tied back, a pen in her top pocket, and her hands in the lower pockets of the lab coat.

Copywriting that simplifies complex life science topics

Satisfy audience curiosity, stay compliant with advertising guidelines, and grow your life science business with expert copywriting.

Life in a lab coat: protocols and paper trails

It’s a life I know well. I’m Shari Whittick, a copywriter and long-time lab tech with 24 years of real-world experience in clinical laboratories. I understand the challenges life science businesses face.

Your benchwork and administrative tasks always compete for your attention, and one can’t work without the other. So how do you juggle your time between them?

I can help:

  • update internal documents
  • write annual reports, capability statements, or grant applications
  • create marketing materials to help your website and business thrive

Let’s work together to achieve your business and marketing goals.

Content that aligns with your business strategies

Website search engine optimisation (SEO), website audits and content audits for a strong presence on the internet
Website SEO
Help with writing Grant applications, grant strategy and pre-grant preparation.
Grant Writing
Capability statements show your business competencies and what sets you apart from others.
Capability statements
Case studies that show how your product or service helps in real-world situations.
Case studies
Easy-to-read white papers that engage and educate about your valuable products or services.
White papers
Blogs and articles can be shared on socials to build authority and trust, and entice curious minds to your website for more.
Blogs & articles

Complex topics need clear language

Users with higher education also prefer content that’s easy to read. People with the highest literacy levels tend to be time-poor and have the most to read.

The preference for plain English increases with:

  • a person’s level of education
  • the complexity of the topic

Content for general consumption needs to be accessible by everyone, regardless of literacy.

Specialist content is more accessible for technical users when written in plain language.

Australian Government Style Manual

Are you confident that your audience understands what you offer?

Would they be convinced to use your product or service over another brand?

The importance of plain language for your audience can’t be understated. Here’s why:

    • Your audience stays engaged because it’s easy to read
    • They’re not forced to think too hard to understand it
    • It’s easier to digest larger amounts of information
    • Plain language helps convince them to choose you

And for you? 

You’ll love staying compliant with relevant industry advertising guidelines, building authority and trust in your brand, and gaining followers who appreciate the simplicity of your message.

Continuing education

Call it habit, but all those years in science have taught me the value of continuing education.

Copywriting is no different. It’s a craft that’s ever evolving (generative AI, anyone?) and super important to re-skill and up-skill to meet those demands. 

Save time, focus on discovery

How can you save time and still acheive your goals? With some help, of course.

Imagine how you’d feel knowing the essential documents you need for your business are created and polished and ready to go, right when you need them.

That whitepaper? Researched, written – and it’s sitting on your desk. 

That case study? Subject mattter experts interviewed, case study completed. 

Give yourself the gift of more time to elevate your research and operations to new heights. 

With an expert writer on hand to help, your team is empowered to focus on what they do best: advancing science. 

Testimonials

Clare Hastings Write My Content

“I recently worked with Shari on some articles for one of my clients. The topic was complex and she managed to distil the information into clear, engaging copy. Shari was very responsive and went above and beyond to deliver a great piece of content."
Clare Hastings, Write My Content

Zoe-Simmons-Melbourne-copywiter-journalist-editor

"Shari is an excellent copywriter. I’ve worked with her on a number of projects, and I’ve been impressed with her quality of work and out-of-the-box thinking. She’s fast, friendly and efficient – and she does a damn good job! I’d highly recommend her for your copywriting projects. Thanks for all your help, Shari.”
Zoe Simmons, SEO copywriter, journalist, Editor, Author

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