Copywriting that simplifies complex life science topics
Satisfy audience curiosity, stay compliant with advertising guidelines, and grow your life science business with expert copywriting.
Life in a lab coat: protocols and paper trails
It’s a life I know well. I’m Shari Whittick, a copywriter and long-time lab tech with 24 years of real-world experience in clinical laboratories. I understand the challenges life science businesses face.
I know your benchwork and administrative tasks compete for your attention, and one can’t work without the other. So how do you juggle your time between them?
I can help:
- update internal documents
- write annual reports, capability statements, or grant applications
- create marketing materials to help your website and business thrive
Let’s work together to achieve your business and marketing goals.
Content that aligns with your business strategies
Complex topics need clear language
Users with higher education also prefer content that’s easy to read. People with the highest literacy levels tend to be time-poor and have the most to read.
The preference for plain English increases with:
- a person’s level of education
- the complexity of the topic
Content for general consumption needs to be accessible by everyone, regardless of literacy.
Specialist content is more accessible for technical users when written in plain language.
Australian Government Style Manual
Are you confident that your audience understands what you offer?
Would they be convinced to use your product or service over another brand?
The importance of plain language for your audience can’t be understated. Here’s why:
- Your audience stays engaged because it’s easy to read
- They’re not forced to think too hard to understand it
- It’s easier to digest larger amounts of information
- Plain language helps convince them to choose you
And for you?
You’ll love staying compliant with relevant industry advertising guidelines, building authority and trust in your brand, and gaining followers who appreciate the simplicity of your message.
Continuing education
Call it habit, but all those years in science have taught me the value of continuing education.
Copywriting is no different. It’s a craft that’s ever evolving (generative AI, anyone?) and super important to re-skill and up-skill to meet those demands.
Save time, focus on discovery
Life is always easier with a bit of help, so there’s no harm in asking for it.
Imagine how much easier life would be, knowing the essential documents your business needs are created and polished and ready to go whenever you need them.
That whitepaper? Researched, done, and it’s sitting on your desk.
That case study? Subject mattter experts interviewed, case study written.
Give yourself the gift of more time to elevate your research and operations to new heights.
With an expert writer on hand to help, your team is empowered to focus on what they do best: advancing science.
Testimonials
“I recently worked with Shari on some articles for one of my clients. The topic was complex and she managed to distil the information into clear, engaging copy. Shari was very responsive and went above and beyond to deliver a great piece of content."
Clare Hastings, Write My Content
"Shari is an excellent copywriter. I’ve worked with her on a number of projects, and I’ve been impressed with her quality of work and out-of-the-box thinking. She’s fast, friendly and efficient – and she does a damn good job! I’d highly recommend her for your copywriting projects. Thanks for all your help, Shari.”
Zoe Simmons, SEO copywriter, journalist, Editor, Author
